Local Media Hits for YMUW

KRC helped our friends at the Young Men's Ultimate Weekend generate some local media coverage when Time Magazine ran a cover story about the status of young men in America.

Through a limited but carefully targeted media outreach strategy, we secured two feature stories about YMUW prior to their October weekend in West Marin -- in the Marin Independent Journal and the North Bay Bohemian. Both articles provided readers with a great overview of YMUW's secular, right-of-passage program for young men. Most importantly, the enrollment in the Marin weekend soared after the articles ran in the local press!