Current & Recent Projects |
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Insight Center for Community Economic Development |
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Introducing a New Economic Paradigm
Our most recent work with Insight resulted in front page, above-the-fold coverage across California. Articles about the number of elderly failing to make ends meet were featured in traditional and online publications ranging from the San Jose Mercury News to the SF Chronicle, Sacramento Bee and New American Media (NAM). The story was also carried by multiple major TV and radio stations, from ABC-7 KGO-TV in the Bay Area, to Valley Radio and KCBS Radio.
The KRC team helped the Insight Center launch a new statewide coalition and a new, UCLA-customized tool for measuring the economic needs of California's elderly in 2008. From materials development to media outreach, KRC provided an array of services throughout the launch, culminating with simultaneous statewide and regional media pushes. Media outlets from Fresno to Santa Monica ran articles about the economic struggles of older Californians, shedding light on this often overlooked problem.
We were delighted when the Insight team came back to us for help releasing their updated 2008 California Family Economic Self-Sufficiency Standard (CFESSS), and again when they were ready to release further details from their Elder Standard Index research in early 2009.
Best of all, this kind of coverage just keeps on giving! The Insight Center is still getting attention from our February release, with their most recent press inquiry having come in at the beginning of May. The organization has benefited from the extra exposure, gaining traction for their legislative priorities in the Sacramento and boosting their credibility with a healthy press packet to share with potential funders. |
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Center for Judicial Excellence |
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Photo Exhibit, Documentary Film & Legislative Advocacy |
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In our capacity as staff consultants and strategic advisers to the Center for Judicial Excellence, the KRC team coordinates all of the nonprofit's public relations, advocacy and special projects work. 
At the end of 2008, we produced CJE's photo exhibit - Family Court Crisis: Surviving A Broken System which premiered on December 2, 2008 in Washington D.C. at Justice for Children's annual fundraiser. This moving national photo exhibit was produced in partnership with photographer James Hall. The exhibit has since been displayed twice in Sacramento, and was featured in the Capitol Weekly in April 2009.
Family Court Crisis: Our Children at Risk, CJE's documentary produced and directed by KRC, was screened in a host of venues in 2008, including state, national & international conferences. Click here to watch the trailer online. This online version was viewed by over 10,000 people in 2008 and scores more in the first half of 2009.
The documentary and photo exhibit are slated to be shown at two upcoming forums co-hosted by CJE, which are also being managed by the KRC team -- a Sonoma County Family Law Community Forum and a day-long Alameda County Family Law Hearing hosted in collaboration with Alameda County Supervisor Gail Steele. Click here to read more about these and other exciting events on the CJE website (oh yes, we manage CJE's web presence too!).
KRC continues to support CJE's work in Sacramento:
- Mobilizing CJE's network of supporters through education and grassroots organizing, consistently turning out crowds to participate in legislative hearings, advocacy meetings and judicial events.
- Collaborating with California state representatives to support CJE's legislative priorities -- including Assemblyman Jim Beall's AB 612 (Child Custody - Non-Scientific Theories) and Assemblyman Jim Neilsen's AB 375 (Child Custody - Child Sexual Abuse).
- Drafting a bill to create a statewide Judicial Performance Evaluations Program to bolster accountability in the California courts.
- Working with the California Protective Parents Association and Marin Senator Mark Leno to submit a letter to the Joint Legislative Audit Committee (JLAC) requesting a performance audit of the California family courts. We worked with Assembly Speaker pro Tempore Sally Lieber to draft the letter before she was termed out last year (click here to read a Capitol Weekly article about it).
- Working with allies to keep the California Judiciary's Elkins Family Law Task Force accountable - click here to read more from the Capitol Weekly...
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Alaska Federation of Natives |
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Launching a New Competition - Native Insight: Thoughts on Recession, Recovery & Opportunity
When AFN was looking to launch a new initiative in the tradition of their successful Alaska Marketplace Competition, they knew where to come for soup-to-nuts planning and execution! The KRC team is providing everything from logistics management and planning, to graphic and web design, media outreach and intake of competition entries.
This innovative competition is crafted to encourage Native thinkers from across Alaska, Hawaii and the entire United States to put their ideas about the current economy and our prospects for recovery down on paper. Six lucky winners will walk away with $10,000 cash and have their essays published. We are working on behalf of AFN with the Council for Native Hawaiian Advancement and the National Congress of American Indians to spread the word far and wide.
Learn more about the competition at www.nativeinsight.org or click on the image above to download a competition poster. Entries are due September 15, 2009! |
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Campaign to Keep Sue Brown |
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Re-Electing Sue Brown to the Ross Valley Sanitary District
KRC served as campaign consultants and orchestrated an aggressive field campaign that ensured Sue Brown's re-election to the Ross Valley Sanitary District in June 2008.
We produced compelling, full-color materials that effectively reached voters with Sue’s winning message. Yet it was her aggressive field campaign that made the real difference in this contentious race - her committed group of volunteers sent postcards to friends, worked the phones and pounded the pavement to identify more than 1,000 "yes" votes for Sue in just six weeks.
As a result, Sue Brown blew away the competition as the top vote getter, garnering 6,300 votes – a full 1,200 more votes than her closest challenger. Almost half of the voters in this race (48.2%) cast a ballot for Sue Brown, despite early suggestions that this would be a “tight” race. Once again, the execution of a strong field campaign proved to be a winning strategy in Marin politics, replacing the slick, expensive, mail-driven campaigns of the past. |
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Ginna Fleming Photography |
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Another Afghanistan ~ Book & Website Design
KRC provided production support and graphic design services for "Another Afghanistan: A photographic journey through the Afghan Spring." This 100-page photobook takes you beyond the dire headlines to portray the hope and human spirit of the Afghan people. Ginna has already sold more than 300 copies of her self-published book. Click here to view an online preview of this stunning book.
We also designed a new website for Ginna Fleming Photography, creating an online portfolio of Ginna's photojournalism and art photography. Click here to visit GinnaFleming.com.
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Community Action Marin |
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Strategic Messaging & Graphic Design
The KRC team worked with Community Action Marin (CAM) and a broad coalition of Marin social service agencies to create a strategic plan for Prosperity Partners, a new Marin County collaborative that is committed to empowering Marin's lower income families.
The final, graphically designed document includes detailed information about the driving forces behind the formation of the collaborative, programs that will be made available to the community, messaging
and materials development strategies required as part of the collaborative’s launch, and details about the funding and support needed to make this burgeoning effort a success. Click here to download a pdf of the plan.
Community Action Marin came back to us when they needed graphic design services for their annual CAMMIE Awards Luncheon and Holiday Lighted Boat Parade (see the new Lighted Boat Parade logo at right). |
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California Association of Food Banks |
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Graphic Identity & Film Production
KRC created a new identity for the California Association of Food Banks (CAFB) in 2008, including a new logo and collateral package.
We also partnered with Ludlow Media to produce two short films for CAFB and the California Department of Food and Agriculture about the innovative Farm to Family Program. Our Farm to Families video won the Gold in AVA's Nonprofit category (click the image at right to view a segment of the video). The video was created to encourage food banks to expand their fresh produce offerings. |
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Breakthrough Institute |
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Alternative Energy Media
KRC was thrilled to work with the Breakthrough Institute twice this year to garner coverage of the need for a massive government investment in alternative energy research and development.
In two intense bursts of media pitching, the KRC team pulled in hits in publications and blogs ranging from the Los Angeles Times and AP, to the Wall Street Journal and the Washington Post. |
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Alaska Federation of Natives |
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Promoting the Alaska Marketplace - Website, TV PSAs, Print Ads & Brochure
AFN's Alaska Marketplace 'ideas competition' distributed a pot of nearly $1 million in award money to entrepreneurs with innovative ideas for encouraging economic growth in rural Alaska in 2008.
AFN hired the KRC team to help spruce up the Alaska Marketplace logo (at right), create new materials and revamp AlaskaMarketplace.org. Working with our fabulous graphic designer Susan Bercu, we produced a 12-page brochure about the 2007 competition and a corresponding six-page Alaska Marketplace Business Idea Application.
During the first week of June, we created three separate 30 second PSAs to encourage Alaska residents to apply to this year's competition. We partnered with Blueberry Productions to produce top-notch television spots to run statewide on GCI cable networks. Click the following links to view each of the three PSAs: PSA 1, PSA 2, PSA 3 ~ Please be patient as each video may take up to a minute to load. If you need to download Quicktime click here.
At the same time, we produced four distinct full-page print ads to run in nearly all of the major daily and weekly newspapers across Alaska, from the 6 Alaska Newspapers publications to the Anchorage Daily News, Fairbanks Daily News-Miner and the Juneau Empire. Click here to view one of our ads. |
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Click the project descriptions below to read more about our recent work: |
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Alaska Federation of Natives |
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Materials & Website Development for the Annual AFN Convention |
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Video Production & Materials Development for the 2006 AFN Leadership Forum |
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Center for Judicial Excellence |
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Launching a Nonprofit Community Organization |
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Family Law Crisis - Film Production & Forum Planning |
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Campaign to Elect Ford Greene |
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Electing Ford Greene to the San Anselmo Town Council |
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The Coming Home Project |
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Media Outreach to Launch a New Program |
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Friends of the Marin Healthcare District |
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Strategic Plan Development & Website Production |
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The Heart of the Game |
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National Grassroots Documentary Promotion |
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Young Men's Ultimate Weekend |
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Local Media Hits |
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Materials and Community Outreach |
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Compassion and Choices |
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Fundraising for the California Compassionate Choices Act |
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Sustainable World Coalition |
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Media Outreach for the Sustainable World Symposium |
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SHOK Wal-Mart - Stop Hurting Our Kids |
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National Media and Internet Campaign |
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Derek Knell
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Electing Derek Knell to the Novato School Board |
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Annan Paterson |
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Managing a Political Campaign |
Click here to view a selection of our previous projects.
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Copyright © 2002-2009 Kathleen Russell Consulting. All Rights Reserved.
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