Film Screening and Community & Media Outreach

Native Land & Water in Jeopardy

The Sacred Land Film Project hired KRC in February 2005 to do media outreach for a series of panel and film screenings in the Bay Area and Sacramento intended to raise awareness about the Winnemem Wintu Tribe's efforts to stop the raising of the Shasta Dam.

The March screenings featured the film, In the Light of Reverence, which highlights the Wintu's efforts to save their sacred sites. Winnemem Wintu Tribal Leader Caleen Sisk-Franco, Hopi leader Vernon Masayesva and environmental activist Julia Butterfly Hill participated in the panel discussions. The Shasta Dam raising was proposed in Sen. Diane Feinstein's Cal-Fed legislation, which aims to address the state's water crisis. Raising the dam would destroy the Wintu's remaining sacred sites.

KRC succeeded in obtaining radio interviews on KQED's The Forum and KPFA's The Morning Show featuring Caleen Sisk-Franco, Julia Butterfly Hill and In the Light of Reverence Filmmaker Toby McLeod. EcoTalk host Betsy Rosenburg produced regular one-minute stories with interview clips from Toby McLeod on KCBS during the week of the events.