KRC was hired in June by director Ward Serrill to help spread the word about his documentary, The Heart of the Game. This dynamic film captures the real-life drama of a high school basketball team's journey, on and off the court. An inspiring and powerful story about the value of team spirit and doing the right thing, The Heart of the Game champions the empowerment of young women and addresses some of life's greatest challenges with dignity and humor.
The KRC team facilitated a word-of-mouth grassroots campaign through targeted outreach to coaches, athletes, sports camps and women's/choice groups. Through an extensive e-blast and telephone outreach campaign, we alerted members of our target groups that the film was opening in their area, and enlisted their help in spreading the word by forwarding our e-blast, handing out postcards or hanging posters (featured at right).
