Photo - Beth Waitkus
 

Beth Waitkus, Communications Consultant
 

Beth believes that building relationships and creating dialogue is key to influencing change. Having spent many years developing and implementing internal and external strategic communications campaigns in both Washington D.C. and the Bay Area, Beth now also helps to facilitate organizational change by aligning strategy, structure, processes and culture for sustainable results as the principal of InsideOut Consulting.

In the field of organizational development, Beth has worked with business leaders and management teams domestically and internationally (including China, Mexico, Canada, and Alaska) to support strategic organizational change and re-build communities. By integrating organizational systems theory and practice with extensive communications experience, Beth provides a deeper, more holistic approach to achieving success from the inside out.

In addition to her organizational work, Beth has more than 16 years of strategic communications experience. In the Bay Area, Beth has managed international technology accounts and outreach for philanthropic organizations for Blanc & Otus Public Relations (a Hill & Knowlton company). Most recently, she has worked with many non-profits focused on women’s health issues, prison rehabilitation, workforce development/educational initiatives, Native Tribal governance and development and Native art, as well as organizations promoting corporate social responsibility and environmental care.  Her communications expertise includes messaging and positioning, target audience and competitive analysis, and strategic media outreach, as well as media and presentation training, crisis communications, and broadcast and print collateral development. 

Beth also lived in Washington D.C. for more than 13 years, where she was deeply involved with local D.C. politics and worked for a management consulting firm.  There she managed national communications and social marketing programs for the U.S. Departments of Labor (Job Corps), Justice and Education as well as the Environmental Protection Agency.

As part of her commitment to ongoing community service, in 1992 Beth launched and continues to manage the Insight Garden Program at San Quentin Prison -- a rehabilitative gardening program designed to re-connect men to themselves as well as develop a larger understanding of their connection to and impact on the world around them, so they become productive members of society.  She believes that nature teaches us all we need to know to create a healthier, more sustainable world. 

Beth holds a M.S. in Organizational Development from Pepperdine University’s Graziadio School of Business and a B.A. in Political Science from Tufts University. 

 

 



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